The property located at Achasan 17-gil 63, Seongdong-gu, Seoul, presents a unique investment opportunity with significant appreciation in value over a short period. Purchased by the current owner on March 15, 2022, for KRW 24 billion, the property's asking price has now risen to KRW 40.3 billion, representing a 68% increase within a year. This rapid increase is indicative of the area's growing popularity and potential for future value appreciation. For comparison, a smaller property across the street is currently listed at KRW 13 billion, with a price per square meter significantly lower than that of the Achasan 17-gil property.

The property's prime location on the edge of the Seongsu area, which has transitioned from an industrial zone to a cultural and entrepreneurial hub, adds to its attractiveness. Seongsu has become a favored spot for Korea's younger generation, leading to high demand and low property inventory. The neighborhood surrounding the property is experiencing rapid growth, with numerous new high-rise commercial buildings, start-up companies, shops, and trendy cafes and restaurants. This vibrant environment, coupled with high foot traffic, suggests strong potential for further development and value appreciation in the future.

However, there are notable challenges associated with the property. The plot's irregular and narrow shape, especially at the road-facing side, may pose design and usage difficulties. Additionally, the building, a five-story structure without an elevator, was originally designed for religious services by a church, which could complicate repurposing efforts. Prospective buyers must carefully consider how to adapt the building for new uses and the potential impact on tenant attraction and return on investment. Furthermore, there have been conflicts with church members regarding the property's change of use, which could pose additional hurdles for future development​.