The rise in Seoul apartment prices has slowed due to the government’s tightened loan regulations. While transaction volumes have decreased and unsold listings are accumulating, large-sized apartments in Seoul are still setting record-high prices. Experts predict that demand from wealthy individuals, driven by the relative scarcity of large apartments, will further increase their popularity.According to the Monthly KB Housing Price Trends report by KB Real Estate on the 24th, the average sale price of large apartments in Seoul with a dedicated area exceeding 135㎡ was reported at 3.04661 billion KRW last month. This represents a 6% (172.13 million KRW) increase from October last year (2.87448 billion KRW). For the first time since KB began compiling this data in 2016, the average price has exceeded 3 billion KRW. The upward trend has continued for 16 consecutive months since June last year.This trend is also evident in the monthly apartment sale price index by area. Last month, the sale price index for large apartments in Seoul was 105.49, the highest since the statistics began in 2016. Compared to October of last year (100.84), it increased by 4.62%. In comparison, the price increases for other apartment categories during the same period were more moderate: 2.1% for medium-large apartments (102㎡ to 135㎡), 3% for medium apartments (85㎡ to 102㎡), 2.52% for small-medium apartments (60㎡ to 85㎡), and 1.4% for small apartments (under 60㎡).                                                   

The SM Town Communication Center, often referred to simply as SM Town, is a multifaceted entertainment complex operated by SM Entertainment, one of South Korea's leading entertainment companies. Located in the Coex Artium building in the Gangnam district of Seoul, SM Town is a hub for K-pop culture, offering fans and visitors a comprehensive experience of SM Entertainment’s artists and productions. Attractions and Features1. SM Town Museum   - Description : The museum provides an in-depth look into the history and achievements of SM Entertainment and its artists. It features exhibits showcasing memorabilia, costumes, and awards from various SM artists, offering fans an intimate glimpse into the world of K-pop.   - Interactive Displays : The museum includes interactive displays and immersive experiences, such as holographic performances and VR experiences, allowing visitors to engage with their favorite idols in unique ways.2. SM Town Theatre   - Description : The theatre hosts various live performances, concerts, and hologram shows featuring SM artists. It is equipped with state-of-the-art technology to provide a spectacular viewing experience.   - Hologram Shows : These shows are particularly popular as they allow fans to experience lifelike performances by their favorite artists, even when they are not physically present.3. Celebrity Shop and Café   - Celebrity Shop : This shop offers a wide range of official merchandise, including albums, posters, clothing, and other memorabilia related to SM artists. It is a must-visit for fans looking to purchase exclusive items.   - SMTOWN Café : The café provides a relaxing space where fans can enjoy themed drinks and desserts. The décor often features elements related to SM artists, creating a vibrant and immersive environment. Educational and Interactive Spaces1. SM Town Studio   - Description : The studio offers visitors a behind-the-scenes look at the production process of K-pop music. It includes facilities where visitors can participate in vocal, dance, and recording sessions, guided by professional trainers.   - Hands-On Experience : Fans can experience what it’s like to train as an idol, making it a unique and educational experience for those interested in the music industry.2. Special Exhibitions and Events   - Description : SM Town regularly hosts special exhibitions and fan events, including artist meet-and-greets, autograph sessions, and exclusive previews of new releases. These events are highly anticipated by fans and offer unique opportunities to interact with their favorite idols. Accessibility1. Location : SM Town is located in the Coex Artium in the Gangnam district, a bustling area known for its shopping, dining, and entertainment options. The location is easily accessible by public transportation, with Samseong Station (Seoul Subway Line 2) providing convenient access.   2. Visitor Information : The complex is open year-round, and it is advisable to check the official website or contact the center for specific event schedules and ticketing information to ensure a smooth visit. Tips for Visiting1. Plan Ahead : Due to the popularity of SM Town, especially during special events and exhibitions, it is recommended to plan your visit in advance. Booking tickets online can help avoid long queues.   2. Explore the Surroundings : While visiting SM Town, take the opportunity to explore the surrounding Coex Mall and Gangnam district, which offer a variety of attractions, shopping, and dining options.The SM Town Communication Center offers a comprehensive and immersive K-pop experience, making it a must-visit destination for fans of SM Entertainment and Korean pop culture. Whether you’re exploring the museum, enjoying a live show, or participating in a studio session, SM Town provides a unique and unforgettable experience.

 In the bustling heart of Seoul, where history meets modernity, lies Gwanghwamun, an area rich with cultural landmarks and gourmet delights. Among these culinary treasures is "Gwanghwamun Gukbap," located near Exit 6 of Gwanghwamun Station at 53 Sejong-daero 21-gil, Jung-gu, Seoul. This restaurant is not only beloved by locals for its warm ambiance and rich flavors but has also been recognized in the 2022 Michelin Guide Seoul. Operated by the renowned Chef Park Chan-il, who appeared on the popular Korean culinary show "Wednesday Food Talk" (수요미식회), Gwanghwamun Gukbap offers a true taste of Korean tradition.  A Warm Bowl of Happiness Upon entering Gwanghwamun Gukbap, you’re greeted with a cozy and inviting atmosphere. The simple yet homely interior makes you feel as if you've stepped into an old friend's home. The menu features a variety of gukbap (rice soup) options, including beef, pork, and sundae (Korean sausage) gukbap. Each dish is filled with carefully brewed broth and hearty ingredients, reflecting Chef Park Chan-il’s dedication to authentic flavors and quality.  Recommended Dish: Beef Gukbap One of the standout dishes is the beef gukbap. The tender beef and rich broth offer a true taste of traditional Korean cuisine. The freshness of the meat and the depth of flavor in the soup make it a comforting meal that leaves you feeling warm and satisfied. Chef Park’s expertise ensures that each bowl is a perfect blend of ingredients, delivering a memorable culinary experience.  Special Lunch Set Gwanghwamun Gukbap is also known for its special lunch set, available only during lunchtime. The set includes a selection of side dishes prepared daily with fresh ingredients. The kimchi and radish kimchi, in particular, complement the flavors of the gukbap perfectly. This affordable and hearty meal option is especially popular among office workers.  Michelin Recognition and Culinary Expertise Being featured in the 2022 Michelin Guide Seoul is a testament to the restaurant's quality and culinary excellence. Chef Park Chan-il’s passion for Korean cuisine shines through in every dish, drawing both locals and tourists alike. His appearance on "Wednesday Food Talk" further highlights his reputation as a culinary expert and innovator.  Convenient Location and Friendly Service Located near Exit 6 of Gwanghwamun Station, Gwanghwamun Gukbap is easily accessible for both residents and visitors exploring the area. The staff greets customers with warm smiles and pays close attention to their needs, making even first-time visitors feel at ease and welcome.  Conclusion Gwanghwamun Gukbap offers a unique escape from Seoul’s bustling daily life, providing warmth and comfort through its delicious food. If you're looking to experience authentic Korean flavors, this Michelin-recognized restaurant is a must-visit destination. The combination of tasty food, a relaxed atmosphere, and attentive service will leave you with an unforgettable experience.