The rise in Seoul apartment prices has slowed due to the government’s tightened loan regulations. While transaction volumes have decreased and unsold listings are accumulating, large-sized apartments in Seoul are still setting record-high prices. Experts predict that demand from wealthy individuals, driven by the relative scarcity of large apartments, will further increase their popularity.According to the Monthly KB Housing Price Trends report by KB Real Estate on the 24th, the average sale price of large apartments in Seoul with a dedicated area exceeding 135㎡ was reported at 3.04661 billion KRW last month. This represents a 6% (172.13 million KRW) increase from October last year (2.87448 billion KRW). For the first time since KB began compiling this data in 2016, the average price has exceeded 3 billion KRW. The upward trend has continued for 16 consecutive months since June last year.This trend is also evident in the monthly apartment sale price index by area. Last month, the sale price index for large apartments in Seoul was 105.49, the highest since the statistics began in 2016. Compared to October of last year (100.84), it increased by 4.62%. In comparison, the price increases for other apartment categories during the same period were more moderate: 2.1% for medium-large apartments (102㎡ to 135㎡), 3% for medium apartments (85㎡ to 102㎡), 2.52% for small-medium apartments (60㎡ to 85㎡), and 1.4% for small apartments (under 60㎡).                                                   

Gangnam, often spelled Kangnam, is one of the most affluent and vibrant districts in Seoul, South Korea. Known for its upscale lifestyle, trendy nightlife, and modern architecture, Gangnam is a symbol of contemporary Korean culture and sophistication. Here’s an introduction to Gangnam:Economic and Commercial Hub1. Business District : Gangnam is a major business and commercial hub in Seoul. It is home to numerous corporate headquarters, including those of major Korean conglomerates like Samsung and Hyundai. The area’s business facilities and infrastructure are state-of-the-art, attracting both domestic and international businesses.2. COEX Convention & Exhibition Center : COEX is a significant landmark in Gangnam, hosting numerous international conventions, exhibitions, and trade shows. It also features a large shopping mall, an aquarium, and various entertainment options. Shopping and Lifestyle1. Upscale Shopping : Gangnam is famous for its high-end shopping districts. Apgujeong Rodeo Street and Cheongdam-dong Fashion Street are known for their luxury boutiques, designer shops, and flagship stores of international brands. The area caters to a fashionable and affluent clientele .2. Malls and Markets : In addition to luxury shopping streets, Gangnam features large shopping complexes like COEX Mall and Starfield COEX Mall, offering a wide range of retail stores, dining options, and entertainment facilities. Cultural Attractions1. Bongeunsa Temple : A serene Buddhist temple located amidst the bustling district, Bongeunsa offers a peaceful retreat and a glimpse into Korea’s spiritual heritage. The temple hosts various cultural and religious events throughout the year .2. K-Pop Culture : Gangnam is closely associated with K-pop culture, partly due to the global hit song "Gangnam Style" by Psy. The area is home to several entertainment agencies and is a hotspot for K-pop fans. Visitors can often find K-pop themed cafés and merchandise shops . Nightlife and Entertainment1. Vibrant Nightlife : Gangnam boasts a lively nightlife scene with numerous bars, clubs, and lounges. Areas like Gangnam Station, Apgujeong, and Cheongdam-dong are known for their trendy nightclubs and high-end entertainment venues that attract a stylish crowd.2. Entertainment Options : Beyond nightlife, Gangnam offers various entertainment options, including cinemas, performance theaters, and karaoke bars, catering to diverse tastes and preferences. Education and Innovation1. Education Hub : Gangnam is renowned for its high concentration of educational institutions and private academies (hagwons). The district’s emphasis on education has made it a desirable location for families seeking quality education for their children.2. Tech and Innovation : The area is also a center for technological innovation, with many IT and tech companies having a presence in Gangnam. The district’s focus on technology and innovation contributes to its dynamic and forward-thinking environment . AccessibilityGangnam is well-connected by public transportation, making it easily accessible from other parts of Seoul. Gangnam Station (Seoul Subway Line 2 and the Shinbundang Line) and several other subway lines and bus routes serve the area. The district’s transportation infrastructure supports its role as a key commercial and cultural hub. Tips for Visiting- Best Time to Visit : Gangnam is lively throughout the day and night, but evenings are particularly vibrant with nightlife and dining options.- Explore on Foot : While public transportation is convenient, exploring Gangnam’s streets on foot allows visitors to fully experience its dynamic atmosphere.- Fashion and Etiquette : Given Gangnam’s upscale nature, dressing stylishly and adhering to local etiquette can enhance the experience.Gangnam represents the pinnacle of modernity and luxury in Seoul, offering a unique blend of business, culture, and entertainment. It is a must-visit destination for anyone looking to experience the cutting edge of contemporary Korean life.

If you’re looking for a sweet escape that blends tradition with a modern twist, Sulbing is the place to be. As one of Korea’s most beloved dessert cafés, Sulbing has redefined the classic Korean dessert, bingsu, turning it into an irresistible treat enjoyed by people of all ages.Sulbing specializes in bingsu, a Korean shaved ice dessert that’s topped with a variety of delicious ingredients. What makes Sulbing stand out is its innovative take on this traditional dish. From the classic Injeolmi Bingsu, featuring soft rice cakes and roasted soybean powder, to the tropical Mango Bingsu, bursting with juicy mango pieces and creamy ice, Sulbing offers something for everyone.But the magic of Sulbing doesn’t stop at bingsu. The café also offers a range of other desserts and drinks that perfectly complement your bingsu experience. Whether you’re in the mood for a rich piece of tiramisu, a fluffy Korean pancake (hotteok), or a refreshing smoothie, Sulbing has you covered.The atmosphere at Sulbing is just as enjoyable as the desserts. With its cozy, welcoming interiors and soft lighting, it’s the perfect spot to relax, chat with friends, or even enjoy some quiet time alone. Many Sulbing locations also feature large windows that offer beautiful views, making your dessert experience even more special.Whether you’re a local or a visitor, stopping by Sulbing is a must. It’s more than just a dessert café – it’s a place where you can indulge in the sweet fusion of tradition and innovation. So next time you’re craving something sweet, treat yourself to the delightful flavors of Sulbing. You won’t be disappointed!