The rise in Seoul apartment prices has slowed due to the government’s tightened loan regulations. While transaction volumes have decreased and unsold listings are accumulating, large-sized apartments in Seoul are still setting record-high prices. Experts predict that demand from wealthy individuals, driven by the relative scarcity of large apartments, will further increase their popularity.According to the Monthly KB Housing Price Trends report by KB Real Estate on the 24th, the average sale price of large apartments in Seoul with a dedicated area exceeding 135㎡ was reported at 3.04661 billion KRW last month. This represents a 6% (172.13 million KRW) increase from October last year (2.87448 billion KRW). For the first time since KB began compiling this data in 2016, the average price has exceeded 3 billion KRW. The upward trend has continued for 16 consecutive months since June last year.This trend is also evident in the monthly apartment sale price index by area. Last month, the sale price index for large apartments in Seoul was 105.49, the highest since the statistics began in 2016. Compared to October of last year (100.84), it increased by 4.62%. In comparison, the price increases for other apartment categories during the same period were more moderate: 2.1% for medium-large apartments (102㎡ to 135㎡), 3% for medium apartments (85㎡ to 102㎡), 2.52% for small-medium apartments (60㎡ to 85㎡), and 1.4% for small apartments (under 60㎡).                                                   

Hongdae, short for Hongik University Street, is a vibrant and youthful neighborhood located in the Mapo-gu district of Seoul, South Korea. Known for its dynamic arts scene, indie music culture, and lively nightlife, Hongdae is a popular destination for both locals and tourists. Here’s an introduction to Hongdae: Cultural and Artistic Hub1. Art and Creativity : Hongdae is renowned for its artistic atmosphere, thanks in part to the presence of Hongik University, which is famous for its fine arts programs. The area is filled with murals, street art, and independent galleries showcasing the work of local artists.2. Performances and Festivals : The streets of Hongdae often come alive with impromptu performances by indie bands, buskers, and street dancers. The Hongdae Free Market, held on weekends, is a popular event where artists and craftsmen sell their handmade goods and perform live music.Shopping1. Fashion and Accessories : Hongdae offers a diverse shopping experience with numerous boutiques, vintage stores, and street vendors selling trendy clothes, accessories, and unique items. The area is particularly popular with young fashion enthusiasts.2. Beauty and Cosmetics : Many Korean beauty and cosmetics brands have stores in Hongdae, offering a wide range of skincare and makeup products.Food and Drink1. Street Food : Hongdae’s streets are lined with food stalls offering a variety of delicious street food such as tteokbokki (spicy rice cakes), odeng (fish cakes), hotteok (sweet pancakes), and more.2. Cafés and Restaurants : The neighborhood boasts an eclectic mix of cafés and restaurants. Visitors can enjoy everything from traditional Korean dishes to international cuisine, as well as themed cafés that offer unique dining experiences.3. Nightlife : Hongdae is famous for its vibrant nightlife, with numerous bars, clubs, and pubs catering to a young crowd. The area is known for its lively club scene, with venues playing everything from K-pop to EDM and hip-hop. Attractions1. Trick Eye Museum : This interactive museum offers 3D artworks that create optical illusions, allowing visitors to become part of the art. It’s a fun and popular attraction in Hongdae.2. Hongdae Mural Street : Also known as Picasso’s Street, this area is famous for its colorful murals and graffiti, making it a great spot for photos and exploring street art. Entertainment1. Live Music and Clubs : Hongdae is a hotspot for live music, with many clubs and venues featuring performances by indie bands and DJs. Popular clubs like M2 and Cocoon are well-known for their energetic atmosphere and music.2. Karaoke and Game Rooms : For those looking for indoor entertainment, Hongdae offers numerous karaoke (noraebang) venues and game rooms where visitors can enjoy singing and playing arcade games.AccessibilityHongdae is easily accessible by public transportation. The Hongik University Station (Seoul Subway Line 2, Gyeongui-Jungang Line, and Airport Railroad Express) is centrally located, making it convenient for visitors to reach the area from different parts of Seoul.Tips for Visiting- Best Time to Visit : Hongdae is lively at all hours, but the best time to experience its vibrant atmosphere is in the evening when the nightlife comes alive.- Stay Alert : As a bustling area, it can get crowded, especially on weekends. Keep an eye on personal belongings and be cautious in busy areas.- Explore Side Streets : Some of the best spots in Hongdae are tucked away in its side streets. Take time to explore beyond the main roads to discover hidden gems.Hongdae offers a unique blend of art, culture, shopping, and nightlife, making it a must-visit destination for anyone looking to experience the youthful and creative spirit of Seoul.

If you’re looking for a sweet escape that blends tradition with a modern twist, Sulbing is the place to be. As one of Korea’s most beloved dessert cafés, Sulbing has redefined the classic Korean dessert, bingsu, turning it into an irresistible treat enjoyed by people of all ages.Sulbing specializes in bingsu, a Korean shaved ice dessert that’s topped with a variety of delicious ingredients. What makes Sulbing stand out is its innovative take on this traditional dish. From the classic Injeolmi Bingsu, featuring soft rice cakes and roasted soybean powder, to the tropical Mango Bingsu, bursting with juicy mango pieces and creamy ice, Sulbing offers something for everyone.But the magic of Sulbing doesn’t stop at bingsu. The café also offers a range of other desserts and drinks that perfectly complement your bingsu experience. Whether you’re in the mood for a rich piece of tiramisu, a fluffy Korean pancake (hotteok), or a refreshing smoothie, Sulbing has you covered.The atmosphere at Sulbing is just as enjoyable as the desserts. With its cozy, welcoming interiors and soft lighting, it’s the perfect spot to relax, chat with friends, or even enjoy some quiet time alone. Many Sulbing locations also feature large windows that offer beautiful views, making your dessert experience even more special.Whether you’re a local or a visitor, stopping by Sulbing is a must. It’s more than just a dessert café – it’s a place where you can indulge in the sweet fusion of tradition and innovation. So next time you’re craving something sweet, treat yourself to the delightful flavors of Sulbing. You won’t be disappointed!